Lester has been acclimated to baking for the majority of his life, and finds a great passion and art in it. In high school, he used to deliver his yummy creations to his friends in unused Nike boxes that emphasized his love for sneakers. Deciding to start his own bakery, he wanted a logo that would eventually be used on shoebox-like packaging and that both highlighted his interest in fashion and that had a bit of an abstract, 'natural' feel.

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