This is my most recently-created personal brand logo. It is a biomorphic typographic image of my last name. I portray movement in my logo to allude to a progressive, forward design mindset as well as one that flows along with modern trends. This idea goes along with my last name itself, "Usher" representing the start of something new! I also wanted to emphasize my belief in the importance of collaboration, with the interlocking "us."
Procreate Sketches
I loved this previous draft, but re-evaluation and feedback emphasized the need to increase legibility based on its purpose to represent me across a variety of media.
